The First of Nine Tools for Building Customer Loyalty

By Sean M. Lyden,13:08:35 from Entrepeneur.com

Don't let customers go after only one sale. Use these follow-up tools to keep them coming back for more. Follow-up is extremely important to growing business. Like anything worthwhile, consistent follow-up requires a lot of effort, but over time you'll reap the benefits of a steady stream of repeat business and referrals. After all, it takes far less time and money to sell to an existing customer than a cold prospect. So here are 9 follow-up tools sure to motivate your customers to keep coming back:

1. Thank-you notes: This is a no-brainer, but you'd be surprised at how many entrepreneurs neglect to write thank-you notes--especially when they get really busy. Take the time to show your customers that you genuinely appreciate their business. They'll remember your thoughtfulness because most of your competition won't send out thank-you notes.

Use an internet greeting card service such as Send Out Cards to easily send thank you cards to one or hundred people in just a few minutes.

www.sendoutcards.com/stay_connected